One loop.
Your whole
go-to-market.
Ballad plans, drafts, ships, and learns — then adjusts the plan on its own. No dashboard to babysit, no contractor to manage. Today it runs your content on LinkedIn, in your voice. Next, the whole funnel.
Most tools stop at a dashboard.
Ballad closes the loop.
Point tools exist for content, for scheduling, for analytics. Ballad's edge is the shared context across all of them — plus the one thing none of them do: it acts on what it learns.
Plan
A living GTM plan: your positioning and the set of angles worth testing.
Create
A batch of distinct posts in your voice — every one through the authenticity gate.
Reach
Once you approve, it publishes to LinkedIn and handles the scheduling.
Listen
It reads the response — engagement and the replies that actually mean something.
Learn
It synthesizes what landed and rewrites the plan — then the loop runs again.
The loop also listens outward.
Beyond your own results, Ballad watches your market. When a relevant topic starts to trend, it drafts timely content in your voice and brings you the opening — reach you can borrow before you have an audience of your own. (Rolling out after beta.)
A GTM function, before your first hire
Positioning that lands
A short interview, and Ballad writes the point of view every post runs on — editable, and yours.
A batch of angles, not one post
Several distinct takes each round, so you learn from the spread — a single flop is data, not a lost week.
Sounds like you, not like AI
A dedicated editor strips the tells readers now punish and matches your real voice — every time.
Publishes to LinkedIn for you
Connect your account once. Approved posts go out on schedule — you never touch the composer.
Learns from every reply
Views, engagement, and the replies that matter feed straight into what it drafts next.
You approve everything
Nothing publishes without your yes. Ballad earns more latitude only as it proves reliable.
Readers can smell AI. So we built an editor to kill the tells.
Every draft passes a dedicated editorial layer before it reaches you. It strips the clichés, the empty transitions, the over-symmetry and reflexive hedging — then checks it against a model of your writing, not generic “good writing.” It revises until it clears the bar. You get something you'd have been proud to post yourself.
Real drafts in your first session
Tell it who you are
A short conversation about your product, who you serve, and what makes you different. Point it at your existing writing so it learns your voice.
Get positioning + a first batch
Onboarding ends with a draft positioning and a set of in-voice posts — before anything publishes. The first payoff is “this sounds like me, and it's good.”
Approve, and the loop begins
Say yes from Slack. Ballad publishes, measures the response, and proposes the next batch — informed by what landed. You just keep approving.
Approve from Slack. Never open a tab.
Ballad comes to you. Each proposal lands as a Slack card with the draft and one-tap approve — the same object you'd see in the app, in a different skin. Act in one, it updates the other. The app is there when you want to go deep; most days, you won't need to.
Morning — I drafted 3 posts for this week, grounded in your positioning and last week's replies. Here's the lead:
We almost didn't ship it. The demo broke twice on the call. But the founder we were pitching leaned in — “that broken thing is the most useful tool I've seen this year.”
“I'd stopped posting because everything I wrote sounded like a press release. Ballad's drafts sound like me on a good day. I approve them in ten seconds from Slack — and I'm actually showing up again.”
The honest answers
Does it post without me?
No. In the beta, you approve every post — from the app or one tap in Slack. Ballad only earns more autonomy as it proves it reads your voice right.
Which channel does it use?
LinkedIn first — it's where the earliest B2B founder's customers and design partners actually are. X is the fast-follow, then email and 1-on-1 outreach.
Will it actually sound like me?
That's the whole point. A dedicated authenticity editor matches your voice model and strips the AI tells before anything reaches you. If a draft's not right, edit it — your edits teach it.
What about my cofounder?
Each founder is a separate persona — own voice, own account, own content. A solo founder is simply the one-persona case.
What does it cost right now?
The beta is free. We're a pre-seed team building alongside our first founders — pricing comes later, once the loop is clearly earning its keep.