Every screen, in the order the loop runs: your voice, the drafts, your yes, the post going out, the signals coming back with every signup traced to its post, and the plan changing. Your job is the morning inbox: a few yeses, an edit or two, done.
The Inbox is the whole job, most days. What's going out today sits at the top. Below it, everything Ballad drafted overnight, each with a one-tap approve, reject, or edit — or approve all at once. Plan decisions the loop wants from you come last. Reach inbox zero and it tells you what's coming next.
A founder persona that writes like you, and a brand persona that speaks for the company. Each one learns from what you edit and approve, and each earns trust separately.
We shipped invoicing in a week. Then spent three months fixing edge cases. A thread on what 'done' actually means for a fintech product. 🧵
1/ Week one: happy path works. Send an invoice, get paid. We celebrated. Nobody had tried a refund yet.
2/ Week three: partial payments. A customer paid $1,000 against a $1,200 invoice and our system called it 'unpaid'. Their finance team called us something else.
Whether you open a draft from the Inbox, the calendar, or Slack, it's the same modal: edit on the left, the post in the channel's own frame on the right. Your edits are the training data.
One dialog for every piece. Pick the format and the voice, then decide how much of it is yours: a topic or rough notes Ballad drafts from, a draft it polishes in your voice, or your exact words straight onto the schedule.
These are real output from Ballad's renderer, not mockups, in the colours and font of Northwind, the sample company every screen on this page belongs to. Ballad writes the caption and the words on each slide, you approve the words, and the card is composited from your logo, palette and font, so what renders is exactly what you approved.
Ballad plans weeks ahead across every voice and channel, writes the drafts overnight, and places each one where it will land best. You open a full calendar, not a blank page.
Long-form goes to your own site through a small content API — a few lines in Next.js, or RSS and REST for anything else — and Ballad publishes on schedule and revalidates your pages. No site to wire up, or a CMS that is its own world? A collection can publish by hand instead. Either way the audience compounds under your name, not ours.
Every persona gets a ballad.to page: portrait, bio, your call to action, your latest writing, and everywhere else you are. Ballad keeps it up to date, and every click flows back into Signals.
Building payroll that small teams don't dread. Writing about the mistakes along the way.
Every visit, click, reply, ranking, and AI citation on one live board. A world map of who's reading right now, then a widget for each kind of signal Ballad tracks: your whole site's sessions and top pages, the referrer mix including AI answer engines, social, search, and ballad.to.
One line on your site and a token on every link Ballad publishes. When someone converts, Ballad knows the post, the channel and the angle that earned it, and does more of that on purpose. It also reports what share of your signups came from Ballad's content: the number you show your investors.
Everything starts from the plan: who you're for and what you promise, in one sentence you can say out loud. Ballad drafts it from a short interview, then reads the signals, runs experiments, and proposes changes to that plan. It applies the safe ones itself and reverts anything that underperforms. This is the part no tool does.
Northwind wins when Maya writes about specific mistakes, not frameworks. Payroll content converts; product updates don't.
Ballad is an MCP server. Add it to Claude as a connector, sign in with Ballad, and choose what it may do on a consent screen. Then ask Claude for a draft, a plan change, or a status check, and it happens inside the same loop — with the same review gate.
read See drafts, lanes, plan, eventsdraft Start generation and submit draftspropose Propose plan changes for you to approvedecide Approve one-tap drafts, undo, set cadencepublish Mark posts as postedsignals Record metrics for published piecesEvery voice starts in full review. Auto-approval is something a persona earns, per channel, and something you can revoke in a click.
Drafts are scored against your voice before you ever see them. Generic phrasing, filler, and AI tells get rewritten or rejected.
Plan changes are diffs with a watch window. Underperform and they roll back on their own; you can revert anything, any time.
Your posts go out from your accounts; your articles live on your domain. Leave and everything you published stays where it is.
Connect your accounts, point Ballad at your site, and the first week's plan is waiting in your Inbox. Every link it publishes reports back. Assisted means Ballad writes and renders it and hands it to you ready to go — you're the one who posts it. On X, once the voice's account is connected, Ballad posts it for you.