Your inbound engine,
running itself.
Ballad learns your market and your readers, writes in your voice, publishes everywhere your buyers are, knows which post earned each signup, and changes the plan. It builds itself from your site and what you publish, with nothing to configure. One loop instead of six tools. Your job is a morning inbox.
It plans, writes, ships, and learns.
You say yes.
This is what the loop looks like from your side. Four touchpoints, a few minutes each, every signup traced back to the post that earned it, and the plan gets smarter every cycle.
Readers can smell AI. So we built an editor to kill the tells.
Every draft passes an editorial layer before you see it. It strips the clichés, the empty transitions, the over-symmetry and the hedging, then checks the result against a model of your writing, not generic good writing. It revises until it clears the bar. The web is filling up with AI slop published under real founders' names. That is the one outcome we are built to prevent.
- Tuned to you. Every edit teaches it: a corrected term joins the voice's vocabulary, and the line you rewrote becomes one of its writing samples.
- Concrete by design. Real opinions, specifics, and stakes. The human signal.
- A moving target. We keep tuning the gate as the tells evolve.
Authenticity is also a rhythm.
A feed that asks every post reads like a marketer. A feed that never asks never converts. Ballad keeps a ratio: most pieces give, they teach, tell, or take a position and ask for nothing; a few ask, and only those point at the product or state the offer. Three to one for a founder, who is trusted because they give. Two to one for a brand, which is expected to talk product. The loop tunes the ratio, and each lane's mix of posts, threads and image cards, from what actually converts. And reverts it if it was wrong.
- Per voice. Your rhythm and your brand's are set separately, because a person and a company are read differently.
- Asks earn it. An ask still leads with something worth reading, then points once, plainly, and states the terms.
- Tuned by evidence. When asks convert and replies hold, Ballad asks a little more often. When asks lose replies without converting, it asks less.
Most tools stop at a dashboard.
Ballad closes the loop.
Point tools exist for content, SEO, scheduling, and analytics, and you are the one holding them together. Ballad runs them as one system with one memory of your business. That is what makes the last step possible: it acts on what it learns.
One line on your site, a token on every link Ballad publishes. When someone converts, the loop knows the post, the channel and the angle that earned it, and does more of that on purpose. It also tells you what share of your signups Ballad brought in.
Beyond your own results, Ballad watches your market. When a relevant topic starts to move, it drafts timely content in your voice and brings you the opening. Reach you can borrow before you have an audience of your own.
One memory of your business.
It fills itself in.
A CRM asks you to type in what happened. A scheduler forgets you between posts. Ballad captures the market, the readers and the customers from what you already do, so its agents have something real to act on.
Ballad reads your site and drafts your positioning — the one-liner, the statement, who you sell to — and names the workspace. Competitors it finds become battlecards that watch for changes on their own.
People, accounts and attribution fill themselves: who read what, which post brought them, which company they belong to, what they did after. Your signup form passes an email and the person is on the record with their whole path.
Replies, rankings, AI answers, newsletter clicks and product events land on the same record. Feedback becomes themes. Customers you ask become case studies. The plan changes because the record did.
Ballad earns its latitude. It never assumes it.
There is a race to build the most autonomous marketing agent. We think that is the wrong race. Anything published under your name is your reputation, so every capability starts at propose and only climbs when you decide it has earned the next rung.
- Scoped, not global. Per capability and per founder. Not one switch.
- Hard caps you set. Spend and volume limits Ballad cannot cross.
- Logged and reversible. Every action with its reasoning, walked back any time.
Modelled on the permission ladder in your coding agent
Approve from Slack. Never open a tab.
Ballad comes to you. Each proposal lands as a Slack card with the draft and one-tap approve, the same object you'd see in the Inbox, in a different skin. Act in one and it updates the other. Set quiet hours and nothing arrives overnight; you get one digest when they end. Two days after a post goes live, Ballad asks how it did in the same thread — on X it reads the numbers itself — and they feed the plan. The app is there when you want to go deep. Most days, you won't need to.
See the full review flow
A GTM function, before your first hire.
One engine instead of a stack you assemble yourself. Every part shares the same context, feeds the same loop, and works toward the same plan.
A written read of your business, a one-line promise you can say out loud, and the angles worth testing. Updated every cycle.
Posts and multi-post threads for LinkedIn, X, Bluesky and Threads. Newsletter issues for email and LinkedIn. Articles on your domain. Founder voice and brand voice.
Image cards and carousels rendered from the draft in your brand's colours, for Instagram, LinkedIn, X, Bluesky and Threads. Set your logo and palette once.
Write it yourself, have Ballad polish it, or hand it a brief. All three land on the same schedule with the same review gate.
Articles publish to your site through a small API. Posts go out from you. The audience compounds under your name, not ours.
Which post brought the signup. One line on your site ties every visit and conversion back to the post, channel and angle that earned it, and reports Ballad's share.
Where you rank, whether Claude and other answer engines cite you, and the gap turned into the next experiment.
Visits, conversions, replies, rankings, hub clicks. One board, tied back to the content that caused them.
Hypotheses, run for two weeks, applied as reversible diffs to the plan. The loop, closing.
An hourly scan of Hacker News and your buyer's subreddits for threads where your positioning is the answer, surfaced in the Inbox and Slack.
Show HN, Reddit, Product Hunt. Written for each community's rules, drafted when you're ready, never on a schedule.
Add Ballad to Claude as a connector. Sign in, pick scopes, and ask for drafts or plan changes. Every one still reviewed by you.
Borrow a room while you build your own.
Before you have an audience, your buyers are already talking, on Hacker News, in the subreddits for their trade, in the threads where someone asks the exact question you built the company to answer. Every hour, Ballad reads those rooms for the threads where your positioning is the answer. It brings you the thread, why it matters to you, and a reply drafted in your voice. You read it, edit it, and post it yourself, as a person in a conversation. Never as a bot.
- Relevance, not keywords. A thread makes the cut when your point of view would actually help, not when a word matched.
- Your reply, your account. Ballad opens the thread with your reply on the clipboard. Nothing is ever posted for you.
- The loop learns from it. The threads you join and the ones you skip sharpen what it brings you next.
I ran Northwind on “write when inspired” for a year. Four posts. What finally worked wasn’t discipline, it was a schedule someone else kept for me, and the honest post about the bug we shipped for 14 months outperformed everything polished.
Real drafts in your first session.
Paste your website. Ballad reads it, names the workspace, and drafts your positioning — the one-liner, the statement, who you sell to. Edit it in place and confirm. No site yet? Give it the company name instead.
Say where you publish and how often, connect the accounts you want, and paste a couple of things you've written so it sounds like you. The first batch is already generating: you approve it before you leave, and land in an Inbox with work in it.
Posts go out, signups come back traced to the posts that earned them, the plan adjusts. You get a morning inbox and a weekly briefing on what it learned.
“My last company had great inbound, and we never figured out why. We could see the signups and the deals, but we couldn't trace them back to what we'd written, so we couldn't do it on purpose. It stayed a lucky accident we were afraid to touch. Ballad is the loop we never had. It runs our own marketing today, and we approve from Slack.”
Your first batch
drafts today.
Free while we're in beta. No card, no contractor, no six-tool stack. Drafts that sound like you today, and by next week, the first signup traced back to one of them.