The SEO and web person you haven't hired, working while you ship: the searches your buyers make and the ones you could win, articles written for them and tracked week by week, a weekly audit of your site with every fix spelled out, landing pages that keep up with your positioning, and listings where your buyers look. You approve; Ballad does the legwork and shows what each search and link brought.
Finds the searches your buyers make, the ones you nearly win and the ones you don't show up for yet, each with a reason it fits.
Every other article is written for one of those searches, after reading what already ranks on Google's first page.
A week-by-week record of every search it wrote for, with the clicks, visits and signups each article brought.
Checks the whole site every week, from robots.txt and page speed to pages still selling last quarter's offer, and hands you each fix.
Comparison, segment, use case, integration, ad and launch pages, written from your positioning and rewritten when it moves.
Finds the directories, review sites and roundups where your buyers look, drafts each listing, and counts what each link brings.
Search Console knows the searches your site already shows up for. Keyword data knows the ones your buyers make that you don't show up for yet. Ballad reads both, keeps the searches that fit your business, and writes for the best one every other article, so the rest of the calendar stays yours.
Writing for a search is only half the job; the other half is watching what happens. Each article Ballad writes for a search gets a record of its position week by week since it went live, with what it brought, and an article that stalls or slips is proposed for a rewrite at the same URL.
Every Monday, Ballad reads your site again and checks it against two things: what Google can reach, index and load, and what you now say you do. Each finding names the page, says how much it matters, and ends in something to write, refresh or paste.
A comparison page, a page for each kind of buyer, a page for each integration: the permanent answers to questions buyers keep asking. Ballad writes them from your positioning, product and proof, and when something they say stops being true, proposes the rewrite as a diff.
A young company has few links, and getting listed where buyers look is drafting and tracking nobody gets to. Ballad proposes the places that fit your business, drafts each listing, and checks every week that live ones still link to you. You submit each one; nothing is sent for you.
What one job learns, the others use: the calendar writes from the positioning, the launches measure through the same signals, and the analysis changes the plan.
Point Ballad at your site and connect Search Console. It maps every page, runs the first audit, and lists the searches you could win, before you'd have finished choosing an SEO tool.
