Who it's for

Ballad is for founders who ship code.

Each page below is about one kind of team: what tends to go unwritten while they build, and what Ballad does about it.

Ballad for technical founders who ship with coding agents

You build with Claude Code or Cursor. You push to main constantly. There's no marketer on your team, none planned. What you want is simple: people find out what you shipped, then sign up. What's in…

Ballad for founders who ship faster than they can write about it

You're a technical founder, solo or one of two, running your own go-to-market at seed stage. You push to main most days. The changelog lags weeks behind, or it stops entirely. Big releases go out…

Ballad for technical founders who never get to marketing

You ship product every week. Marketing gets whatever time is left over, and most weeks that's nothing. The pattern is familiar: a blog post in January, another in April, then months of quiet. Maybe…