The work a lifecycle marketer does after someone arrives: knowing who they are and what they've done, segmenting on it, onboarding them in your voice, keeping the newsletter worth opening, and never emailing anyone who said no.
One record per person: the post that brought them, what they did in your product, and the account they belong to.
Rules over that record, written in plain conditions, with a live count and a sample before you save.
Email sequences drafted in your voice that enrol people as they qualify, sent one person at a time.
A regular issue drafted in the voice, sent to a segment through Resend, with opens and clicks read back.
Consent on every record, bounces and complaints read back from the provider, and service mail kept apart from marketing.
Lifecycle email is only as good as what you know about the person. Ballad keeps it in one place: the post that first brought them, the pages they read once they were known, every product event your site or server reports, and the company, team or workspace they belong to.
A segment is a set of conditions over People: what someone did and within how many days, the account they're in and its traits, how they first arrived, how long since they signed up, whether a launch reached them. You see who it selects before you save it, and it's evaluated again at every send.
A sequence enrols everyone who comes to match its segment and sends each step on its day, one person at a time. Describe what it's for and Ballad drafts every step in the voice that sends it, from your positioning and your product.
Every record carries where the person stands on email and how they got there. Marketing mail goes only to people with consent, whatever a segment selects, and the provider's bounces, complaints and unsubscribes flow back on their own.
What one job learns, the others use: the calendar writes from the positioning, the launches measure through the same signals, and the analysis changes the plan.
Add one line to your site, connect Resend, and describe your first sequence. Ballad drafts it, and everyone who qualifies from then on gets it.
