The questions a market analyst answers, kept current: how you're performing on every channel, how AI answers describe you next to your competitors, what buyers are saying, which content turns into customers, and what the plan should do about it.
Site traffic, referrers, social numbers, search rankings and AI citations on one live board, read on their own.
Asks AI answer engines the questions your buyers ask, every week, and tracks who gets named: you or your competitors.
Reads replies, comments, threads and interviews, and distils them into the questions, objections and words your buyers use.
Your Google queries and positions, read daily from Search Console, with articles that start to slip flagged.
Follows each visitor from the post that brought them to the signup, and each person into the account they belong to.
Turns what it learned into proposed plan changes and experiments, applies the safe ones, and reverts what doesn't hold up.
The weekly report a market analyst would assemble from six tools is one live page. A map of who's reading right now, then a widget for each kind of signal: your site's sessions and top pages, the referrer mix including AI answer engines, social, search, and ballad.to.
Buyers increasingly ask an AI before they ask Google. Ballad keeps a list of the questions your buyers ask, asks answer engines each of them every week, and records who gets named and whose site gets cited: you, or the competitors you're watching.
Customer research usually means a quarterly survey. Ballad listens all the time: replies to your posts, comments you paste in, Hacker News threads in your space, and customer interviews, distilled every day into the themes your buyers actually repeat.
Does anything handle contractors abroad without a second tool?
Moving payroll mid-year sounds like a tax nightmare.
Friday payroll used to eat my whole afternoon.
One line on your site and a token on every link Ballad publishes. When someone signs up, Ballad knows the post that first brought them and the last one they read, and People keeps the record: who they are, the account they belong to, and what they did next.
An analyst's report ends with recommendations someone has to act on. Ballad's ends with the action: it writes up what it learned this week, proposes the plan changes that follow as diffs, runs the experiments, and watches what it changed.
Northwind wins when Maya writes about specific mistakes, not frameworks. Payroll content converts; product updates don't.
What one job learns, the others use: the calendar writes from the positioning, the launches measure through the same signals, and the analysis changes the plan.
Add one line to your site and name your competitors. By next Monday Ballad has read your signals, asked the market's questions, and has its first recommendations waiting.
