Campaigns: Launch Weeks Across Every Channel

A release or a depth article can now propose a full launch week: founder post, brand post, newsletter issue, Show HN, image card. You approve the whole thing once, and Campaigns tracks it as a single effort in the Inbox and in Loop, not five separate posts you have to remember belong together.

Who it's for

This is for founders who ship things and don't want to spend the day after a release turning it into six different posts by hand. A launch week can start from either a release you've registered or a depth article you've published — you don't have to pick one flow to work with. Ballad proposes the founder post, brand post, newsletter issue, Show HN, and image card as a set. You approve the week once, and it shows up as a single effort in the Inbox and Loop instead of a pile of one-off drafts you have to track separately.

How it works

A release or a depth article is the trigger. Ballad proposes the full set for the week — founder post, brand post, newsletter issue, Show HN, image card — instead of one piece at a time. You approve the whole set once, not each piece separately. From there it lives as a single tracked effort: in the Inbox, where you approved it, and in Loop, where it shows up as part of Ballad's read on the plan and activity. One approval, one thing to watch, rather than five drafts scattered across your queue with no shared thread between them.