Newsletters, Visual Posts, and New Channels: send issues, publish visuals, and see what drove signups

Ballad can now write and send newsletters, either an email issue or a LinkedIn newsletter, built from what shipped recently plus a fresh take. It can also generate visual posts: single-image cards and multi-slide carousels in your brand's look, for X and LinkedIn, with a slide editor in review. Instagram joins Bluesky and Threads as new channels, including multi-post threads and image posts. On top of that, Generate and Write have merged into one Create dialog, and first-party attribution now shows which posts and channels actually drove signups, tracked in Signals.

What you can do now

Newsletters: Ballad writes and sends a newsletter, as an email issue or a LinkedIn newsletter, built from what shipped recently plus a fresh take. You review, preview, and publish it the same way you handle any other post, and it gets its own open/click/reply metrics in Signals.

Visual posts: Ballad generates image cards and multi-slide carousels in your brand's look, with backgrounds, captions, and a slide editor in review. These post to X and LinkedIn, and now Instagram too.

New channels: Ballad can post to Bluesky and Threads, including multi-post threads and image posts.

One Create dialog: pick who's speaking, pick a format that voice can make, then set how much help you want — a brief, a polish of your own text (facts and length untouched), or your own words posted straight through with no review. Founder launches always go out as the founder, never the brand voice.

Beacon: Ballad tags outbound links and tracks visits and conversions on your site with a cookie-free beacon, carrying first- and last-touch credit into Signals — so you can see which posts and channels, including AI answer engines, actually drove signups.

Also in this release

A few other things in this release:

• Publish the instant you approve. When reviewing a generated or polished piece, you can now have it go out the moment you approve it, instead of waiting for the next open slot or a scheduled time.
• Ballad asks how a post did. A couple of days after a post goes live, Ballad checks in over Slack or the Inbox for the numbers it can't see itself — one tap to log them, skip, or jump to Signals.
• A one-liner for the company. Loop now keeps a short one-liner — what the founder would say out loud — next to the positioning statement and ICP. It's generated during onboarding and re-synthesis, editable from Loop, and Ballad's drafts now use it.
• Small fixes. Clickable buttons, links, and controls show a pointer cursor again. The button that rejects a plan change is now labeled Reject instead of Dismiss.