People redesigned with Accounts, plus automatic changelog generation

People has been rebuilt around Accounts, with a directory, segments, sequences, and activity all organized by account rather than just by person. Separately, Ballad can now watch your commit history and generate changelog entries on its own, on a daily or weekly cadence.

People, rebuilt around Accounts

People used to be a flat list of names. Now it's five tabs: Directory, Accounts, Segments, Sequences, and Activity.

The useful change is that people now belong to companies. The Directory groups everyone into their account, and you can filter by account, segment, consent, source, or how recently they signed up — then export whatever view you've built to CSV. Open an account page and you get its traits, its members, and its events, in one place instead of stitched together from individual profiles.

Each person's own page is now an identity card with a timeline of activity, so instead of a row in a table you get a person with a history. Worth a look if you've been trying to figure out which companies are actually showing up, not just which emails.

Automatic changelog generation

Connect Ballad to your commit history and it takes over from there. On a daily or weekly cadence, it groups your commits into user-facing changes, filters out internal work, sizes the release, and posts the result straight to your changelog Collection and your Inbox. You don't write the entry — you review it.

If you're turning this on for a project that already has history, Ballad can backfill past commits into past releases, so your changelog doesn't start blank the day you connect it.

Settings › Products now lists recent releases with their size and commit count, so you can see what Ballad has generated and delete any release that shouldn't have shipped.

Also in this release

A few other changes worth knowing about:

• Invite links now show a confirmation screen first, naming the workspace, who invited you, and how many people are already in it, with the same option to opt into occasional Ballad updates, before you actually join.
• Generated image cards in Content now draw from a rotating set of visual concepts — metaphor, diagram, before/after, whiteboard, poster, and more — and the scrim only darkens where the text sits, so the image itself stays visible.
• Generated LinkedIn posts write their opening line to land before the "see more" fold, use plain text instead of Markdown, and get scheduled toward the middle of the week.
• Suggested content topics now rotate through a wider set of angles instead of defaulting to whatever Ballad most recently learned about your company.