New Website Tab with Automated Site Audit
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What shipped
Content now has a Website tab that shows your site as a sitemap tree alongside your Collections, and it runs a recurring automated site audit against that sitemap. The audit checks coverage (what's missing), drift from your positioning, search performance, link health, metadata, freshness, and AI-answer readiness — whether your pages hold up when an AI assistant is the one reading them, not just Google. High-priority findings surface in the Inbox. Any finding can be copied as a ready-made task for a coding agent, so fixing what the audit turns up doesn't require translating it into a ticket yourself.
What you can do with it
This is for the founder who's the only one looking after content and doesn't have time to crawl their own site looking for problems. The Website tab gives you that whole-site view — a sitemap tree next to your Collections — and the recurring site audit does the looking for you: coverage, drift from your positioning, search performance, link health, metadata, freshness, AI-answer readiness.
You don't have to go check it. High-priority findings show up in the Inbox on their own. And when a finding needs a fix, you can copy it as a ready-made task for a coding agent instead of translating "broken metadata on the pricing page" into something an agent can act on yourself. If you're the one who also fixes the site, that translation step is the part that eats the afternoon. This skips it.
Worth knowing
One small side effect worth flagging: audit dates, along with sitemap, Loop, campaign and Signals dates, now display in your own timezone instead of the server's. That matches what you already see everywhere else in Ballad, so if a date looks off by a few hours from what you remember, this is why.
The audit itself is the bigger point. It checks coverage, drift from your positioning, search performance, link health, metadata, freshness and AI-answer readiness — the same site, seen the way a search engine or an AI answer reads it, not the way you remember building it.
