Smarter campaigns and per-post image styling

This release does two things: it makes Campaigns smarter about when they get proposed and how they're built, and it lets image posts in Content pick their own visual style instead of following one Brand-wide setting. On the changelog side, approving an entry now publishes it right away — no more waiting for it to get slotted into the collection's regular cadence. On the image side, each visual concept in Content now carries its own layered or composed style, so a run of image posts comes out as a natural mix instead of one look stamped on everything.

What changed

Ballad used to propose a launch-week Campaign every time you approved a release. Fine for a normal release cadence, bad for a fast-moving changelog: ship five things in a week and you get five campaign proposals sitting in the Inbox, most of which don't deserve one. Now Ballad only proposes a launch-week Campaign automatically for major releases, and only if no other Campaign was proposed, approved, or running in the past week. Ask for a Campaign explicitly and nothing changes — this only trims the automatic ones.

The old "repurpose" action on an article was a one-shot social burst. It's now called "Promote this," and it proposes a full launch-week Campaign scheduled across channels with a roll-up, approved and tracked the same as any other Campaign.

Attribution also got fixed for a specific gap: signups and conversions your own site records through the API — not through a cookie, through a server call — are now credited to the post that actually brought the visitor, using the same first/last touch data Beacon exposes via touches(). Your site can report a conversion back to Ballad and have it land on the right post, no cookies involved.

Also in this release

Two more changes worth knowing about.

A published article's item sheet now has "View in Ballad," which opens it in an in-app view so you can read it without leaving the workspace. It also has "Unpublish," which pulls the article off the site and drops it back into the review editor for edits. Re-publish it and it lands at the same URL.

Image posts no longer share one Brand-wide layered/composed setting. Each visual concept now picks its own style, so a set of posts comes out as a natural mix of layered and composed instead of one look stamped across everything. This replaces the old single setting, so if you were relying on Brand-wide consistency, expect more variation by default.